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TNT Sports Grows Tennis Reach Beyond the Court

Summary

  • An immersive fan event brings Roland Garros to New York City.
  • The event aims to make tennis more accessible to new fans.
  • Extensive programming includes over 900 matches streamed live.
TNT Sports Grows Tennis Reach Beyond the Court

TNT Sports is elevating the Roland Garros viewing experience through a multi-platform strategy, highlighted by its first-ever immersive fan event in New York City. The Roland-Garros NYC Experience at South Street Seaport features a miniature tennis court, coaching demonstrations, and live match coverage.

This initiative seeks to grow the game of tennis by making it more accessible and reaching fans directly. The network is dedicating significant resources to coverage, with 300 hours of programming on TNT and TruTV, and over 900 matches streamed live on HBO Max, including every junior and wheelchair match.

Additional broadcast enhancements include 'The Mac Zone' with John and Patrick McEnroe and 'Magic Mic Moments' for an intimate viewing experience. The broadcast talent, including Hall of Famers and active players like Sloane Stephens, contributes to a conversational and accessible presentation, aiming to attract both new and existing tennis enthusiasts. The Roland-Garros NYC Experience is open to the public until May 31, while the tournament concludes on June 7.

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