Home / Sports / Hendrick: Snickers Photo Jab Was My Idea
Hendrick: Snickers Photo Jab Was My Idea
12 Nov
Summary
- Rick Hendrick conceived the viral Snickers photo as a playful jab.
- Kyle Larson secured his third career NASCAR Cup Series championship.
- The photo referenced Denny Hamlin's earlier comments about the team.
Rick Hendrick, owner of Hendrick Motorsports, has claimed responsibility for the viral Snickers victory photo celebrating Kyle Larson's 2026 NASCAR Cup Series championship. This triumphant moment marked Larson's third career title and second consecutive win. The image, featuring Larson and other team members holding Snickers bars, was a playful response to comments made by driver Denny Hamlin earlier in the year.
Hamlin, on his "Actions Detrimental" podcast in July 2026, had suggested that Hendrick Motorsports drivers were underperforming and "need to have a Snickers." The candy bar's slogan, "You're not you when you're hungry," inspired the retaliatory photo. Hendrick stated that seeing Hamlin's podcast clip provided the perfect motivation for the celebratory jab.
During a NASCAR Awards ceremony, Hendrick clarified his role, emphasizing the friendly nature of the gesture. He noted his good relationships across the garage and expressed that the Snickers reference was "all in good fun." Hamlin himself later responded to the photo, jokingly suggesting that the other Hendrick drivers who didn't win the championship should also have received Snickers bars.
