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Soccer Viewership Shatters US Records
22 Jul
Summary
- World Cup final drew over 62.8 million US viewers, a new record.
- Spain's victory over Argentina marked the most-watched final ever.
- Streaming significantly boosted viewership, especially on Peacock.
The FIFA World Cup final recently shattered viewership records in the U.S., drawing an unprecedented audience of over 62.8 million viewers. This monumental figure not only marks the most-watched World Cup final but also becomes the most-viewed soccer telecast in American history, underscoring the sport's significant and growing appeal.
Spain's triumph over defending champion Argentina, secured with a 1-0 win in extra time, was a major driver of this record viewership. The match achieved historic numbers across both English and Spanish-language broadcasts. Streaming platforms were instrumental in this surge, with services like Peacock and Fox One reporting significant subscriber increases in June, indicating a strong shift towards digital consumption for major sporting events.
