Rams Redefine Game Day with Music, Culture, and Community

As of November 6th, 2025, the Los Angeles Rams continue to set the standard for game day experiences in the NFL. At their home stadium, SoFi, the Rams have seamlessly merged sports, entertainment, and community, creating a truly unique atmosphere for fans.

The pre-game festivities are a prime example of this. The CineVita Tailgate is a luxury ritual where locals, celebrities, and die-hard fans come together to celebrate the Rams. The spread includes gourmet food, DJ sets, and even Xbox gaming stations, all set against the backdrop of massive LED screens showcasing other NFL action.

But the Rams' commitment to their city's identity is perhaps best exemplified by the Mariachi Rams, the league's first-ever mariachi ensemble. These musicians blend traditional Mexican sounds with contemporary hits, honoring their heritage while also appealing to modern fans. Their setlist features classics like "El Rey" alongside mariachi renditions of songs like 2Pac's "California Love" and Selena's "Bidi Bidi Bom Bom."

The Rams also use their platform to make a difference in the community. Each season, the team partners with Cedars-Sinai to transform SoFi Stadium into a space that honors cancer survivors and their families through the NFL's Crucial Catch initiative. This year's ceremony recognized 12 "Crucial Catch Captains" and featured a powerful performance by singer-songwriter Rachel Platten.

From the pre-game festivities to the in-game entertainment and community initiatives, the Los Angeles Rams are redefining what a game day experience can be, seamlessly blending sports, music, and culture to create an unparalleled atmosphere at SoFi Stadium.