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Polo Eyes Mainstream Breakthrough After World Cup Success
27 Jul
Summary
- Polo may become mainstream following recent World Cup success.
- Figueras plans city-based polo events with a "Drive to Survive" approach.
- He envisions polo shows marrying "Yellowstone" and "Succession" elements.
Polo legend Nacho Figueras believes the sport is poised for a mainstream breakthrough, citing the recent success of the World Cup. He envisions creating "F1 version" polo events in cities, offering fans intimate access to athletes, similar to "Drive to Survive." Figueras aims to replicate this engagement by developing a scripted series that could blend the storytelling power of shows like "Yellowstone" and "Succession."
Figueras attended The St. Regis British Open Polo Championship for the Cowdray Gold Cup in West Sussex recently. He noted the sport's appeal, including horses, athletes, and scenic venues. The event also served as a preview for the upcoming St. Regis London hotel opening this fall in Mayfair.
The Cowdray Gold Cup concluded with the Gaston Polo Team defeating the Dubai Polo Team. Figueras suggested that polo's growing popularity and strategic initiatives could pave the way for a significant U.S. presence.
