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PGA Tour Seals Deal, Isolating LIV Golf in Asia
21 Jul
Summary
- The PGA Tour and DP World Tour partnered with the Asian Tour.
- This deal establishes pathways for top Asian Tour players.
- LIV Golf's partnership with the Asian Tour is expected to end.
The PGA Tour has forged a significant multiyear agreement with the Asian Tour, a move that strategically positions it against LIV Golf. This new partnership, which also involves the DP World Tour, establishes pathways for leading Asian Tour members to compete on the DP World Tour starting next season. The DP World Tour will also co-sanction select tournaments with the Asian Tour, thereby expanding golf's reach in the region.
This development is notable given LIV Golf's previous investment of $300 million in the Asian Tour, which helped launch the International Series. While the remaining five International Series events this year will proceed as planned, the Asian Tour is not expected to renew its deal with LIV Golf after the season concludes in November. This strategic shift aims to enhance the professional game in Asia for its members, fans, and partners.
Negotiations were led by key figures from each tour. This collaboration is expected to create new opportunities for players and strengthen key national opens. The PGA Tour and its partners are focused on evolving and fortifying pathways to identify and develop future elite talent, aligning efforts with major tournaments that also award Masters and Open Championship spots.
