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PGA Tour Reshapes Future: Fewer Events, Bigger Stages
10 Dec
Summary
- PGA Tour eyes a reduced schedule of around 25 premier events.
- Tiger Woods leads committee focused on event scarcity and quality.
- New schedule aims for major markets and iconic venues by 2028.
PGA Tour CEO Brian Rolapp's vision for the future is being actively shaped, with Tiger Woods spearheading a committee focused on a significant schedule overhaul. The guiding principles of 'parity, scarcity, and simplicity' are driving discussions to potentially condense the current schedule to around 25 premier events by the 2028 season. This proposed restructuring aims to feature top venues, attract the best players, and concentrate on major U.S. markets to enhance the overall product.
The Future Competition Committee, including prominent players and advisors, is exploring various models to create a more compelling schedule, potentially starting after the Super Bowl and concluding before Labor Day to avoid football's dominance. Ideas include relocating events to larger cities or iconic courses, such as potentially moving the John Deere Classic to Chicago or the Travelers Championship to New York or Boston, while retaining established favorites like Pebble Beach and Hilton Head.
While the move towards fewer, higher-quality events is intended to boost viewership and engagement, it may face challenges. Concerns about lost playing opportunities for some players and potential pushback from existing partners and private clubs are anticipated. However, proponents believe this strategic reduction will ultimately attract more eyeballs to golf and create a more appointment-viewing product for fans.
