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PGA Tour CEO: LIV Golf's DeChambeau Draws Small TV Audiences
2 Dec
Summary
- PGA Tour CEO questions LIV Golf's viewership, highlighting DeChambeau's YouTube draw.
- Bryson DeChambeau's YouTube channel has grown significantly, featuring a 'Break 50' series.
- DeChambeau has had a strong season on LIV Golf with multiple top finishes.
PGA Tour Commissioner Brian Rolapp recently addressed the presence of top golfers like Bryson DeChambeau on LIV Golf. Rolapp acknowledged DeChambeau as a "star" and "amazing golfer," but pointed out that the golfer's significant audience engagement occurs on YouTube, rather than on television, suggesting LIV Golf struggles to attract viewers. DeChambeau, an early entrant into the Saudi-backed league, has notably increased his social media activity.
Since joining LIV Golf, DeChambeau has cultivated a large following on YouTube, boasting around 2.53 million subscribers. His "Break 50" golf series gained considerable traction online last year, even featuring a collaboration with former President Donald Trump. DeChambeau himself has spoken about the creative freedom and ability to "be yourself" that content creation on platforms like YouTube offers.
Concurrently, DeChambeau has demonstrated strong performance on the LIV Golf tour this season. His recent outings include a T6 finish in Riyadh, a T18 in Adelaide, a solo fifth in Miami, and a T2 in Mexico City, among other notable placings. He is currently enjoying an off-season from competitive play.
