Penn State Coach Hits Jersey Shore for NIL Fundraiser

Penn State's football coach, Matt Campbell, will attend the "We Are... at the Shore" fundraiser on June 22 in Cape May Court House, New Jersey. This marks Campbell's first appearance at the annual event, which supports the team and its NIL collective, Happy Valley United. The event will also feature associate head coach Terry Smith and several 2026 roster players.

Notable former players like Saquon Barkley, Trace McSorley, and Christian Hackenberg are also expected. Barkley's foundation is a sponsor, highlighting the connection between former athletes and current program initiatives. Ticket prices begin at $100 for a meet-and-greet, with a $500 option for the main event and party.

Coach Campbell has been actively engaging with fans and former players through various events, including recent gatherings in Pittsburgh and Philadelphia. He emphasizes the importance of building relationships with Penn State lettermen and integrating program history for current players. Campbell believes hearing directly from those who lived the experience is invaluable for inspiring the team.