Home / Sports / Paramount+ Secures Exclusive Streaming of PBR's Unleash the Beast Tour
Paramount+ Secures Exclusive Streaming of PBR's Unleash the Beast Tour
5 Nov
Summary
- Paramount and PBR sign 5-year media rights deal
- Paramount+ becomes primary streaming home for PBR's Unleash the Beast tour
- Deal includes live coverage of full PBR Unleash the Beast series in 19 cities
In a significant move, Paramount and TKO Group's Professional Bull Riders (PBR) have announced a new five-year media rights agreement that will make Paramount+ the primary streaming home for PBR's Unleash the Beast tour. The deal, which begins with the 2026 Unleash the Beast season, will provide Paramount+ with live coverage of the full PBR Unleash the Beast series, spanning 19 cities across 17 states over five months.
The partnership builds on the long-standing relationship between PBR and CBS Sports, which has been the home of PBR for decades. Under the new agreement, CBS Television Network will continue to carry the PBR Game of the Week during the 2026 Unleash the Beast season. Additionally, Paramount's partnership with PBR includes the free streaming platform Pluto TV, which has featured PBR RidePass as an exclusive live channel since 2021.
"This deal aligns with our longstanding relationship with CBS and reflects our shared commitment to expanding PBR's reach," said Sean Gleason, PBR CEO and commissioner. "We are excited to continue this extraordinary partnership and thrilled that this new deal, bolstered by Paramount+, will bring our sport to an even broader audience."
