Paramount+ & Arsenal Forge Landmark Streaming Deal

Paramount+ has officially partnered with the renowned English soccer club Arsenal in a significant deal. This new collaboration aims to merge the worlds of streaming entertainment and top-tier football by featuring Arsenal's stars and club icons in unique promotional content. Fans can anticipate seeing their favorite players engaging with popular Paramount+ shows.

The partnership extends to in-stadium visibility, with Paramount+ branding set to appear during both men's and women's match days. Arsenal legends, such as Thierry Henry, are already involved, narrating co-branded launch videos. This initiative seeks to deepen the connection between the club and its global fanbase through shared passion.

Further co-branded campaigns are planned to align with significant Paramount+ releases throughout the 2025-2026 season. These will include first-team players interacting with influencers and promoting new series, ensuring continued engagement and cross-promotional opportunities between the streaming giant and the Premier League club.