Home / Sports / Oregon Ducks unite sports with "Shoe Duck" theme
Oregon Ducks unite sports with "Shoe Duck" theme
21 Mar
Summary
- New Air Jordan 10 Oregon PE sneaker features Phil Knight's signature.
- Uniform design process takes 18 months, fostering unity across sports.
- The "Grateful Ducks" theme also bridges football and basketball programs.
Unveiled on March 16, the Air Jordan 10 Oregon "Shoe Duck" PE boasts a futuristic design and a signature from Nike co-founder Phil Knight. This sneaker release underscores how the Oregon Ducks communicate their national brand, echoing themes from a 2025 "Shoe Duck" uniform.
Creating these uniforms is a lengthy process, averaging 18 months, and emphasizes unity across the Oregon athletic department. Senior designer Quinn Van Horne highlighted the collaborative nature of uniform creation, involving input from student-athletes, coaches, and athletic directors.
This integrated approach is also evident in the "Grateful Ducks" theme, which paid homage to the Grateful Dead and Eugene's roots. Both football and basketball programs featured "Grateful Duck" merchandise and on-field/on-court looks, demonstrating a successful strategy for cross-sport thematic sharing.
