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Ninja Warrior heads to Olympics as new sport
26 May
Summary
- Ninja Warrior's obstacle racing format is now an Olympic sport.
- The change replaces equestrian show jumping starting after Paris 2024.
- The deal licenses 'Sasuke'/'Ninja Warrior' intellectual property to UIPM.
The "Ninja Warrior" obstacle racing format has officially been integrated into the Olympic Games. Tokyo Broadcasting System Television (TBS), the producer of "Sasuke" (known globally as "Ninja Warrior"), has finalized an agreement with the Union Internationale de Pentathlon Moderne (UIPM).
This new discipline, obstacle racing, will replace equestrian show jumping in the Modern Pentathlon following the 2024 Paris Olympics. The UIPM held its first Obstacle World Championships in Beijing in 2025, confirming the format's readiness for elite competition.
The deal grants the UIPM the right to utilize "Sasuke"/"Ninja Warrior" intellectual property and specific obstacle designs. This collaboration signifies a fusion of popular entertainment and Olympic sports, honoring the 30-year legacy of "Sasuke" and the Modern Pentathlon's century-long Olympic presence.
Both TBS and UIPM intend to actively cross-promote "Sasuke"/"Ninja Warrior" and Modern Pentathlon as the 2028 Los Angeles Olympics approach. "Ninja Warrior" has achieved global recognition, airing in over 160 countries, with local versions in more than 25.
This partnership represents a significant milestone, aiming to enhance both sports' appeal to a worldwide audience. The convergence of primetime entertainment and Olympic sports culture is expected to drive growth and engagement for both "Sasuke"/"Ninja Warrior" and the evolving Modern Pentathlon.
