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NIL Spending Skyrockets: Coaches Reveal Payroll Shockers
27 Jul
Summary
- SEC team payrolls nearly doubled to an average of $18 million.
- Power-five conference spending varied, with ACC teams lagging.
- Some schools receive minimal NIL funds beyond allocated pools.
Recent polling of power-conference coaches reveals a staggering surge in Name, Image, and Likeness (NIL) spending across college football. A significant finding indicates that average payrolls for SEC teams have nearly doubled, reaching an estimated $18 million for the current season. This contrasts with the previous season, where spending across power-five conferences generally ranged between $8 million and $10 million.
However, current spending figures show wider discrepancies between conferences. The ACC appears to be lagging behind, with an average estimated spending of $11.5 million. This variation is attributed, in part, to a mix of high-spending and low-spending institutions within the conference. Some schools are reportedly receiving minimal additional NIL funds beyond the standard allocations.
