Home / Sports / NHL Sponsorship Soars 10% to $1.7 Billion
NHL Sponsorship Soars 10% to $1.7 Billion
17 Jun
Summary
- NHL sponsorship grew 10% year-over-year, reaching $1.7 billion.
- Utah Mammoth franchise leads sponsorship growth among NHL teams.
- Average NHL sponsorship deal value increased by 11%.
The National Hockey League (NHL) is experiencing a significant upswing in its sponsorship revenue, with a 10% increase year-over-year, bringing the total to $1.7 billion. This growth represents a 26% rise over the past two years. The newly established Utah Mammoth franchise is at the forefront of this sponsorship boom, showing the strongest growth. Other teams demonstrating substantial gains include the New York Rangers, Tampa Bay Lightning, Minnesota Wild, and Los Angeles Kings.
The average value of sponsorship deals has also seen a healthy increase, rising by 11% to $529,000 from $475,000. While the total number of sponsorship deals remained consistent, the number of unique brands involved has grown. Top sponsoring brands include Toyota Motors, Coors Brewing, Gallo, Ford Motor Company, and Lyft, with significant team affiliations across multiple markets.
Fastest-growing sponsorship categories for the NHL encompass healthcare, construction/industrial, food products, and transportation. On the player front, Jack Hughes of the New Jersey Devils leads with the most deals, followed by Connor McDavid and Max Domi.
