NHL Jerseys Remix: A New Era of Team Identity

The National Hockey League, in collaboration with Fanatics, has launched an extensive Hometown Remix jersey collection, redesigning the look for all 32 teams. This initiative, spearheaded by Fanatics' VP of creative, design, and innovation Dom Fillion, began taking shape in 2024. The goal was to create fresh designs that tell compelling stories relevant to each team's local fan base. Fanatics conducted in-depth research into the history, culture, and identity of each market.

Beginning in the winter of 2025, Fanatics worked with individual clubs, incorporating hidden details or 'Easter eggs' into the designs. For example, New York Rangers' jerseys feature embellishments evoking Manhattan's skyscrapers, while the Philadelphia Flyers' numbers subtly include the Liberty Bell's crack. The San Jose Sharks' sleeves pay homage to their iconic arena entrance.

Each team's jersey design underwent an average of three to seven revision rounds, with the NHL involved throughout the approval process, which concluded in early 2026. Collaboration was key, as seen with the Boston Bruins, who shifted from a nautical theme to one reflecting their collegiate identity. Chicago's Blackhawks prioritized green, inspired by the city's river-dyeing tradition.

The limited-edition nature of these jerseys, slated for select wear during the 2026-27 season, allowed for creative risks. Ultimately, Fillion emphasized that player comfort, durability, and on-ice appearance were paramount. The collection's unique colors and designs aim to attract a wider audience, integrating hockey into fashion and lifestyle culture.