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NFL Taps TMRW Sports for Pro Flag Football Leagues
30 Mar
Summary
- Two professional flag football leagues for men and women are set to launch in 2028.
- The NFL has partnered with TMRW Sports to develop and operate the new leagues.
- A significant investor pool includes Tom Brady, Serena Williams, and other sports icons.
The National Football League has announced a significant partnership with TMRW Sports, selecting them as the developmental and operational partner for upcoming professional flag football leagues. These leagues, one for men and one for women, are slated to launch in 2028. This initiative aligns with the sport's growing global popularity and its inclusion in the Los Angeles Summer Olympics that same year.
The venture has secured substantial financial backing, with NFL owners contributing $32 million and an investor pool featuring prominent athletes such as Tom Brady, Peyton Manning, Serena Williams, and Billie Jean King. TMRW Sports, known for developing the TGL prime-time golf league, was chosen for its innovative approach to sports and media. Flag football currently boasts 20 million participants worldwide across various levels, highlighting its rapid growth.
While the launch is targeted for 2028, specific details regarding the exact competition window for the leagues are still being finalized. It is anticipated that the seasons will conclude before the NFL regular season begins and in time for Olympic athletes to participate in training camps. Discussions are ongoing with international federations to ensure schedule alignment with global leagues.
