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NFL Halftime Shows Go Global with British Rappers and Pop Stars
12 Oct
Summary
- British rapper Giggs performed at halftime of the Jets-Broncos game in London
- British singer Raye headlined the halftime show at the Vikings-Browns game in London
- NFL expanding international presence with star-studded halftime entertainment
As the NFL continues its aggressive international expansion, the league has been upping the entertainment factor at its overseas games. In the past few weeks, the league has featured several high-profile halftime performers to give fans a taste of the Super Bowl experience.
On October 12th, 2025, British rapper Giggs took the stage at halftime of the game between the New York Jets and Denver Broncos at Tottenham Hotspur Stadium in London. Giggs, a south London native, called it a "huge moment" to share his music with the NFL fans in his home city. Just last week, British singer Raye headlined the halftime show at the game between the Minnesota Vikings and Cleveland Browns, also played in London.
The NFL's international push has also included other star-studded halftime acts, such as British singer-songwriter Myles Smith in Ireland and Grammy-winner Karol G in Brazil. This trend is set to continue, with Bad Bunny announced as the headliner for the Super Bowl halftime show in 2026.
"Bringing the best in sports and entertainment is what the international games are all about," said Tim Tubito, the NFL's senior director of global game presentation and entertainment. As the league expands its global footprint, these high-profile halftime performances are becoming a key part of the experience for fans around the world.
