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NFL Stars Turn Stadium Entrances into Catwalks
7 Feb
Summary
- NFL now employs a fashion editor to enhance player style.
- Player fashion choices are increasingly documented on Instagram.
- Fashion's influence is expanding beyond the NFL to other sports.
American football, a sport historically focused on yards, is now witnessing a significant fashion evolution, particularly in how players present themselves before games. Stadium entrances have become a runway for personal style, a phenomenon that has gained considerable traction in recent years.
The league's commitment to fashion is underscored by the appointment of Kyle Smith as its fashion editor in late 2024. Smith, who previously styled quarterback Joe Burrow, now plays a key role in developing the NFL's high fashion initiatives, working directly with players to enhance their personal style and amplify the league's cultural presence.
This newfound appreciation for player expression through clothing is relatively new. While some, like former quarterback Cam Newton, advocate for authentic personal style over brand uniformity, others, such as Chicago Bears quarterback Caleb Williams, are being recognized for their elevated streetwear and normcore approaches.
