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Nets Coach's Grit: Embracing Rebuild's Emotional Toll
17 Apr
Summary
- Coach Fernandez acknowledges the difficulty of competitor's emotions during losing seasons.
- The Nets have a 46-118 record over the past two seasons.
- The team is focusing on player development and building through the draft.

Jordi Fernandez, head coach of the Brooklyn Nets, has shared his experiences navigating the emotional landscape of a rebuilding team. Taking on his first head-coaching role two years ago, Fernandez acknowledged the inherent difficulty for a competitor during seasons marked by frequent losses. The Nets have compiled a 46-118 record over the past two campaigns as the franchise commits to a rebuild.
Fernandez, who began his NBA coaching career in 2016, faces the challenge of simultaneously coaching and developing five rookies. This season has been particularly demanding as the team aims to maximize wins while adhering to General Manager Sean Marks' plan of building through the draft. Despite the losses, Fernandez remains focused on helping the young talent develop and take significant steps forward.