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NCAA Jerseys Get Corporate Makeover in 2026
25 Jan
Summary
- Teams can add up to two commercial logos on uniforms starting August 1, 2026.
- New NCAA policy aims to fund multi-million dollar athlete revenue sharing.
- Michigan jersey patches could generate $6 million to $12 million annually.
As of August 1, 2026, college athletic programs will officially feature commercial sponsorship patches on uniforms, a change approved by the NCAA Division I Cabinet on January 23, 2026. This marks a departure from over a century of 'amateur-only' aesthetics.
The new NCAA policy permits up to two commercial logos, each a maximum of 4 square inches, on uniforms and apparel. An additional logo may appear on equipment during the regular season, excluding NCAA-run championships. This initiative is largely a response to the House v. NCAA settlement, enabling schools to share up to $20.5 million in annual revenue with student-athletes.
For storied programs like Michigan Football, this presents both opportunity and challenge. Industry estimates suggest a jersey patch could bring between $6 million and $12 million annually. This revenue is crucial for Michigan to fund player payments and remain competitive in recruiting, balancing tradition with the demands of the modern era.
The decision reflects a broader financial restructuring in college sports. As Michigan navigates this change, it will likely seek a premium partnership that aligns with its brand values, aiming for a cohesive integration rather than mere advertising. This move prepares Michigan for an era akin to professional leagues that have long embraced jersey sponsorships.
