Home / Sports / NBA Viewership Hits 15-Year High
NBA Viewership Hits 15-Year High
14 May
Summary
- Over 87 million Americans watched NBA games this season.
- Viewership has increased by 89% compared to last year.
- NBA launched 'Tap to Watch' for easier game access.
NBA viewership in the United States has reached its highest point in 15 years during the 2025-26 season. More than 87 million individuals have watched games across networks like NBC/Peacock, ESPN, Amazon Prime Video, and NBA TV. This represents a substantial 89% surge compared to the prior year.
Fans can look forward to a full slate of five NBA games on Christmas Day, a tradition continuing for the 18th consecutive year. These matchups will be broadcast across ABC and ESPN.
To improve accessibility, the NBA introduced "Tap to Watch," a digital initiative designed to streamline how fans discover and access live game telecasts. This program leverages the NBA's digital presence to guide fans to games on national and local broadcasts.
The national TV schedule for the 2025-26 season includes games on Peacock on Mondays, NBC/Peacock on Tuesdays, ESPN on Wednesdays, Prime Video on Saturday afternoons, and ABC/ESPN for evening and Sunday games.
