Home / Sports / NBA Stars Demand Team Equity: Durant & Curry Lead Charge
NBA Stars Demand Team Equity: Durant & Curry Lead Charge
28 Aug
Summary
- NBA players are seeking equity stakes in their teams.
- Current rules forbid active players from direct team ownership.
- Durant and Curry believe players generate billions and deserve ownership.

A significant shift in NBA regulations may be imminent, driven by prominent players like Kevin Durant and Steph Curry, who are pushing for player equity in franchises. When the Golden State Warriors were acquired in 2010, their valuation was $450 million; by 2026, Forbes estimates them at $11 billion, a growth heavily influenced by Curry's impact.
Durant echoes Curry's sentiments, asserting that players like Curry, who transform teams into global brands and drive arena revenue, should be compensated with ownership. He highlighted how players significantly boost franchise value, citing examples like Tracy McGrady, Yao Ming, and Dirk Nowitzki.
However, the NBA's Collective Bargaining Agreement strictly disallows active players from direct equity to prevent cap circumvention and conflicts of interest. While indirect investments are permitted, direct ownership remains off-limits, presenting complex hurdles for any potential rule change.