NBA Franchise Values Surge 21% in 2025 Amid Lucrative Media Deals

The NBA is enjoying a period of strong financial health and growth, according to the latest industry data. As of November 2, 2025, the average NBA franchise value has reached $3.25 billion, a remarkable 21% increase from the previous year.

The primary driver behind this impressive valuation growth is the league's new domestic media rights deals, which are worth a staggering $76 billion over 11 years. These new agreements are approximately $4 billion more per year than the previous media rights contracts, providing a significant boost to the NBA's overall revenue.

In addition to the lucrative media deals, the league has also seen a surge in sponsorship revenue. In the 2024-25 season, sponsorship revenue reached $1.62 billion, an 8% increase from the previous year and a 91% rise over the last five years. This underscores the NBA's growing appeal and the value it offers to corporate partners.

The NBA's financial success is further bolstered by its diverse and predominantly younger fanbase, particularly in the United States, where it is the most-followed professional sports league among 18-34-year-olds. The league's global reach and international player pool also contribute to its ongoing growth and popularity.