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Knicks' historic NBA Finals comeback garners biggest Game 4 audience since 1998

13 Jun

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Summary

Game 4 audience of 20.9 million viewers, largest since 1998.
The 2026 NBA Finals are the most-watched ever through four games.
Viewership increased 123% compared to last year's NBA Finals.

Knicks' historic NBA Finals comeback garners biggest Game 4 audience since 1998

Wednesday's Game 4 of the 2026 NBA Finals between the New York Knicks and San Antonio Spurs achieved a historic viewership milestone, drawing an average of 20.9 million viewers on ABC. This figure represents the largest Game 4 audience since 1998, highlighting the immense popularity of the series. The Knicks' dramatic comeback victory, which erased a 29-point deficit, contributed to the record-breaking numbers.

The 2026 NBA Finals are now the most-watched NBA Finals ever through the first four games, averaging 19.6 million viewers. This represents a substantial increase of 116% compared to last year's finals. The surge in viewership, a remarkable 123% increase from last year's Game 4, underscores the compelling nature of this year's championship series. Game 5 is scheduled for Saturday, June 13, with a potential series closeout on ABC.

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