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NBA Eyes European Soccer Giants for New Basketball League
30 Sep
Summary
- NBA is nearing agreements with top European soccer clubs.
- A new continental basketball league is planned for Europe.
- The league, NBA Europe, is expected to launch next fall.
The National Basketball Association is advancing discussions with prominent European soccer powerhouses, signaling a strong likelihood of establishing a new continental basketball league. Sources indicate that the NBA has been actively seeking partnerships with these clubs for their substantial financial backing and strong brand recognition as foundational members of 'NBA Europe.'
These negotiations have intensified in recent months, with recent developments suggesting considerable progress towards securing deals with several major soccer organizations. The proposed league, NBA Europe, is projected to commence operations in the fall of 2027. This strategic move aims to tap into the vast European sports market by collaborating with established soccer giants.
