What is the new partnership between NASCAR and USA Luge?

NASCAR and USA Luge have formed a long-term technical and marketing partnership to support USA Luge's preparation for the 2026 Winter Olympics.

How will NASCAR help USA Luge improve?

NASCAR will provide technical resources focusing on aerodynamic optimization of luge sleds, using computational fluid dynamics and wind tunnel testing.

When do the 2026 Milano Cortina Winter Olympics luge events begin?

The luge event at the 2026 Winter Olympics kicks off with men's singles training runs on February 4, 2026, and the first competitions are on February 7, 2026.

Home / Sports / NASCAR Speeds into Winter Olympics with Luge Partnership

NASCAR Speeds into Winter Olympics with Luge Partnership

29 Jan

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Summary

NASCAR and USA Luge have formed a new technical and marketing partnership.
NASCAR will provide aerodynamic and virtual optimization expertise to luge sleds.
The partnership aims to enhance competitive excellence and represent the USA globally.

NASCAR Speeds into Winter Olympics with Luge Partnership

NASCAR has entered into a new, long-term partnership with USA Luge, bolstering the latter's efforts for the 2026 Milano Cortina Winter Olympics. This strategic alliance involves NASCAR contributing financial and technical resources, with a key focus on aerodynamic advancements for luge sleds.

NASCAR's expertise in computational fluid dynamics and wind tunnel testing will be employed to optimize equipment performance. This collaboration extends to marketing, promising NASCAR-branded content and athlete appearances, reinforcing the shared 'USA' identity of both organizations.

This union stems from a mutual alignment in speed, adrenaline, and high-tech equipment. Both entities aim to push boundaries and drive competitive excellence. The partnership officially commenced with NASCAR team members observing USA Luge athletes during the Park City World Cup in December 2025.