Why has Michael Jordan had so little airtime on NBC?

Host Mike Tirico explained Michael Jordan has numerous business interests and prefers to speak on his views of the game, rather than making frequent appearances.

What did Michael Jordan say about current NBA stars?

Michael Jordan questioned the hunger and dedication of today's highly paid NBA stars, suggesting wealth may diminish their drive for greatness.

When did Michael Jordan join NBC as an analyst?

Michael Jordan joined NBC as a basketball analyst in May of last year.

Home / Sports / Jordan's NBC Silence: Tirico Explains Hoops Legend's Low Airtime

Jordan's NBC Silence: Tirico Explains Hoops Legend's Low Airtime

16 Jan

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Summary

Michael Jordan has appeared minimally on NBC since joining last May.
Host Mike Tirico defended Jordan's infrequent contributions.
Jordan questioned modern NBA stars' hunger and love for the game.

Jordan's NBC Silence: Tirico Explains Hoops Legend's Low Airtime

Michael Jordan's role as an NBC basketball analyst, announced with much fanfare last May, has resulted in minimal airtime, leaving fans underwhelmed. Despite joining the network, Jordan has only participated in a single interview with host Mike Tirico, which was spread across multiple program episodes. This limited engagement has drawn online criticism from fans expecting more regular insights from the NBA legend.

Mike Tirico recently addressed the situation on SI Media With Jimmy Traina, defending Jordan's infrequent contributions. Tirico explained that Jordan, who maintains significant business interests including a stake in the Hornets and his Jordan Brand, prefers to discuss his perspective on the current state of basketball. Tirico highlighted Jordan's enduring passion for the game and his concern over its current direction as topics he wished to explore during their conversation.