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Mexico Gears Up for World Cup with Robots & Culture
30 Nov
Summary
- Mexico presents 'Social World Cup' strategy beyond just soccer.
- Plan includes robot soccer matches, transit, and secure ticket app.
- Aims to boost trade, sports, tourism, and culture during event.

Mexico is set to leverage the upcoming 2026 FIFA World Cup as a significant platform to foster national growth. The "Social World Cup" project, unveiled by President Claudia Sheinbaum, aims to extend the tournament's impact beyond the field by strengthening trade, sports, tourism, and cultural exchange.
This ambitious strategy encompasses over 177 parties and 5,000 activities, including innovative events like a robotics world cup and the "Conoce México" app for fan information. The initiative also focuses on community well-being through the Vive Saludable program and the rehabilitation of public sports spaces.
Mexico plans to capture global attention, showcasing its cultural heritage and democratic progress. The government aims to break three Guinness World Records, further embedding the event within the nation's cultural fabric and leaving a lasting sporting legacy.




