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Masters Gnomes Disappearing: Collectible Craze Sparks Sell-Outs
7 Apr
Summary
- Masters gnomes, priced at $49.50, sell out within an hour daily.
- These limited-edition collectibles can fetch thousands on resale markets.
- Rumors suggest production may end, potentially increasing future resale values.
The Masters tournament is seeing an intense rush for its collectible gnomes, with reports indicating that sales may cease this year. These sought-after figures, first introduced in 2016 as hospitality gifts and made available to ticketholders in 2018, are priced at $49.50 (£42). Approximately 1,000 gnomes were reportedly released each day of the 2025 Masters, leading to fans queuing from the morning.
Within an hour of the Masters shop opening at 7 am, the daily allocation of gnomes has been depleted, despite a purchase limit of one per customer. Rumors suggest the Masters may end gnome production due to a perceived negative impact on the spectator experience. This potential discontinuation is expected to drive resale prices even higher.
Collectors are already paying significant amounts for older editions, with a 2016 gnome reportedly listed for $10,000 (£8,600) and a 2018 version available on eBay for $11,999 (£9,066). The 2026 edition, teased on Instagram, features a working umbrella and is rumored to be the last of its kind.
