How much is Luke Littler's new contract with Target Darts worth?

Luke Littler's new contract with Target Darts is potentially worth $20 million over 10 years.

What is Luke Littler's biggest sponsorship deal?

His record-breaking $20 million deal with Target Darts is his biggest sponsorship to date.

Who is Luke Littler sponsored by?

Luke Littler is sponsored by Target Darts, Xbox, KP Nuts, and Boohoo Man.

Home / Sports / Teen Sensation Littler Signs Record $20M Darts Contract

Teen Sensation Littler Signs Record $20M Darts Contract

9 Jan

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Summary

Teenage darts player Luke Littler secured a $20 million deal.
The contract is with his dart supplier, Target Darts.
This deal is the most lucrative in the sport's history.

Teen Sensation Littler Signs Record $20M Darts Contract

Luke Littler has secured a landmark endorsement deal with his dart supplier, Target Darts, worth a potential $20 million over 10 years. This agreement, understood to be the most lucrative in darts history, includes prize money, bonuses, and a percentage of sales from products associated with the young star.

Littler, who rose to prominence at just 16 years old during his debut World Championship run, has been instrumental in bringing darts into the mainstream. He expressed his excitement about extending his partnership with Target, highlighting their shared journey in developing his playing career and product range.

The 18-year-old has already amassed nearly $2.8 million in prize money in two years and holds additional endorsements with major brands like Xbox and KP Nuts. Target chairman Garry Plummer recalled seeing Littler's potential at age 12, emphasizing the privilege of witnessing his remarkable growth as a player and person.