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Brazil's Alpine Ace: A New Era in Skiing
15 Feb
Summary
- Lucas Pinheiro Braathen secured Brazil's first Olympic skiing gold medal.
- He made history by winning the giant slalom event.
- Braathen blends elite skiing with personal style and artistic expression.

Lucas Pinheiro Braathen achieved a historic milestone by securing Brazil's inaugural Olympic gold medal in alpine skiing, claiming victory in the giant slalom event. Beyond his athletic achievements, the 25-year-old skier has garnered attention at the Milano Cortina Games for his ability to integrate elite performance with a unique personal style that embraces fashion and art.
Braathen, who switched allegiance from Norway to his mother's Brazil, has expressed a desire for greater self-expression in his career. This pursuit led him to explore interests outside of skiing, including fashion and art, which he believes have contributed to his success. His unique approach contrasts with the traditional uniformity often seen in the sport.
Before his Olympic triumph, Braathen won the World Cup slalom title in 2023 but later left the Norwegian Ski Federation due to conflicts. He announced his comeback in March 2024, representing Brazil. His journey includes ventures into modeling and launching his own skincare brand, Octo, highlighting his multifaceted approach to life and sport.




