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LPGA's New Era: Record Funds, Live TV Boost
20 Nov
Summary
- LPGA 2026 schedule features 31 tournaments and record $128.5 million prize fund.
- All North American tournaments will be shown live with enhanced broadcast technology.
- Commissioner Kessler aims for LPGA to be seen as a top partner in sports.
The LPGA is poised for a significant uplift with its 2026 schedule, boasting 31 tournaments and a record prize fund exceeding $128.5 million. Commissioner Craig Kessler unveiled a strategic 'flywheel' approach designed to capitalize on the growing interest in women's sports. This plan includes substantial broadcast upgrades, ensuring every North American event airs live with advanced technology, a move celebrated by players like Nelly Korda.
The new schedule also features a better geographic flow, intended to cultivate a larger fan base. Kessler likens the LPGA to a 'growth stock,' urging potential partners to invest now, highlighting the tour's potential for a 'breakthrough moment.' The Aramco Series, co-sanctioned with the Ladies European Tour, is also expanded, significantly increasing its purse.
Kessler's long-term vision involves a schedule meticulously planned for optimal routing, course selection, and prize money. He aims for the LPGA to be perceived as one of sports' most reliable partners. His 'Venn diagram' strategy considers player performance, personality, and marketability, emphasizing a collaborative effort between leadership and athletes.
