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LeBron's Sixers Jersey Shatters Sales Records
30 Jul
Summary
- LeBron James' Sixers jersey sale broke Fanatics' record.
- The previous record was held by Shohei Ohtani's Dodgers jersey.
- James signed a two-year deal to win his fifth NBA Championship.
LeBron James has made an immediate impact since joining the Philadelphia 76ers, setting a new franchise and league record. His No. 23 jersey has achieved the highest sales within the initial 48 hours of a player joining a team, across all sports, according to Fanatics.
The previous record was established by Shohei Ohtani when he joined the Los Angeles Dodgers in 2025. Fanatics, the NBA's e-commerce partner since 2015, facilitated these record-breaking sales.
James, who signed a two-year deal with the Sixers last week, aims to lead the team, alongside stars like Tyrese Maxey and Joel Embiid, to his fifth NBA Championship.
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