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Record Purse Shatters Women's Golf History
23 Jun
Summary
- KPMG increased the major championship purse to $13 million.
- The purse has grown by nearly 500% from its initial $2 million.
- The event will feature 100 hours of broadcast coverage.
The KPMG Women's PGA Championship at Hazeltine National Golf Club has already made history with a record-breaking $13 million purse announced by KPMG. This substantial investment marks a significant increase from the $2 million purse 12 years ago, reflecting a nearly 500% growth in support for the LPGA major. This move underscores KPMG's commitment to elevating women's golf.
The tournament is set to be the most tech-forward event yet, offering around 100 hours of broadcast coverage and incorporating AI-powered analytics for players and viewers. This technological advancement, coupled with increased broadcast hours, aims to capitalize on the growing excitement surrounding women's golf, bolstered by recent successes from top players like Nelly Korda.
KPMG's investment extends beyond the purse, focusing on enhancing the overall player and fan experience. The choice of high-profile venues like Hazeltine National, Congressional Country Club, and Bethpage Black Course further signifies a commitment to treating the women's major with the prestige of men's championships. This strategic approach aims to boost brand exposure and solidify the event's status within the golf landscape.
