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Kabaddi League Charges into Prime Time
4 Jan
Summary
- Kabaddi Champions League debuts January 25, 2026.
- Broadcasts in Hindi, Marathi, Punjabi, and English globally.
- Focuses on grassroots talent from kabaddi heartlands like Haryana.
The Kabaddi Champions League (KCL) is poised to make a significant impact on the sport with its inaugural season launching on January 25, 2026, and concluding on February 7, 2026. Matches are scheduled daily in prime time at 6:30 pm IST, ensuring broad viewership. The league's broadcast strategy spans over seven television channels and multiple OTT platforms, aiming to bring the intensity of kabaddi from rural grounds to urban living rooms across India.
With an aggressive distribution plan, KCL partners with Zee and DD Sports for extensive reach. Viewers can tune into Hindi commentary on Zee Anmol, Zee Bollywood & Pictures, and DD Sports. Regional broadcasts include Marathi on Zee Yuva and Punjabi on Zee Punjabi. For international audiences, English commentary will be available on YuppTV in over 60 countries, complemented by live streaming on ZEE5 and Wave OTT.
A distinctive feature of KCL is its "vernacular-first" strategy, broadcasting in multiple Indian languages to connect with audiences on a cultural level. The league also champions grassroots talent, particularly from kabaddi strongholds like Haryana, with the clear ambition to cultivate new heroes and foster fan loyalty within India's vibrant sports landscape.
