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Caldwell commits: Texas Tech's NIL allure wins out
10 May
Summary
- Julian Caldwell committed to Texas Tech's unique NIL model.
- Coach Juice Johnson's dual role impressed the recruit.
- Quarterback Kavian Bryant's skills influenced Caldwell's decision.

Julian Caldwell, a highly-touted wide receiver recruit for the Class of 2027, has committed to Texas Tech, citing the program's distinctive NIL and revenue-sharing opportunities. He emphasized the importance of relationships with the university's leadership and financial supporters in his decision.
Caldwell also highlighted the significant impact of Texas Tech's receivers coach, Juice Johnson. Johnson's ability to serve as a mentor off the field, offering fatherly guidance, while maintaining a demanding and aggressive coaching style during practices and games, was a key factor.
The offensive capabilities, particularly the promising play of quarterback Kavian Bryant, also influenced Caldwell's choice. The prospect of playing with a quarterback who can extend plays was a major draw for the incoming receiver.
Texas Tech has been actively strengthening its roster through the transfer portal and recruiting classes, aiming to build a competitive program under coach Joey McGuire.