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John Daly's 'Lazarus' Comeback: Masters Week Merch Empire
8 Apr
Summary
- John Daly hosts fans selling merchandise for Master's week.
- Daly's event moved to Top Dawg Tavern after Hooters demolition.
- Merchandise sales reportedly generate up to $20,000 per hour.
John Daly, the 59-year-old two-time major champion, has established a new Masters week tradition at Top Dawg Tavern in Augusta. This follows the demolition of the Hooters restaurant across from Augusta National, where Daly previously hosted fans.
Despite not competing in the Masters for two decades, Daly remains a significant draw, selling custom merchandise like t-shirts, caps, and lighters adorned with his name and catchphrases. His operation, featuring his fiancee and former caddie, reportedly generates substantial income, estimated at $20,000 per hour.
Daly, known for his resilience through personal battles including alcoholism and cancer, has a long history of engaging with fans during Masters week. His straightforward approach and "Daly Vibe" continue to resonate with supporters from around the globe.
Fans can purchase signed merchandise and interact with the golf legend, who is present daily. Daly also has upcoming appearances at Topgolf, demonstrating his continued commitment to connecting with his fanbase.
