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Sports Leader Shifts Focus to Rights & Digital Growth
4 Jul
Summary
- Prashant Khanna now leads sports rights, innovation, and digital.
- This role expands beyond his previous production and technology focus.
- Khanna previously managed production technology for major live sports.
Prashant Khanna has transitioned into an expanded leadership position at JioStar, now serving as Head of Sports: Rights, Innovation and Cricinfo Business. This new role broadens his mandate to encompass sports rights, strategic partnerships, and digital innovation, in addition to his existing expertise in technology and production. Khanna brings nearly nine years of experience from Star, Disney Star, and JioStar to this enhanced position. He previously led the production and technology capabilities for major live sporting events. His career also includes experience as Production Contract Manager at the International Cricket Council (ICC).
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