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Brunson's Bodega Order Goes Viral After Knicks Win
15 Jun
Summary
- Jalen Brunson's unique bodega order became a viral sensation.
- Local spots created 'The Brunson' sandwich, selling rapidly.
- Brunson received his signature sandwich on the 'Today' show.

Jalen Brunson, a pivotal player for the New York Knicks, has seen his personal bodega order achieve viral fame following the team's NBA Championship victory on Saturday, June 13. This win, the first for the Knicks in 53 years, has amplified interest in Brunson's preferences, including his distinctive off-court order. The order includes a peach Snapple, purple Doritos, a toasted everything bagel with egg and cheese, hash browns, and spicy mayo.
Brunson's viral order has inspired local New York eateries. Bongiorno Bagels introduced "The Brunson," a sandwich featuring eggs, American cheese, hash browns, and chipotle mayo on a blue and orange bagel, reporting significant sales. Similarly, Mansion diner recreated the order on a Knicks-themed bagel. The Knicks' starting five, including Brunson, were later featured on the 'Today' show, where Al Roker presented Brunson with his personalized breakfast sandwich, complete with hash browns.