What is the projected increase in IPL 2026 advertising rates?

Advertising rates for IPL 2026 are estimated to increase by 10-20% for linear and Smart TVs.

Which industries are expected to become major IPL 2026 sponsors?

BFSI, auto, white goods, real estate, and e-commerce sectors are anticipated to fill sponsorship gaps.

Will digital advertising for IPL 2026 see growth?

Yes, brands are expected to increasingly prefer digital and CTV ads for IPL 2026, with a narrowing price gap compared to traditional TV.

Home / Sports / IPL 2026 Ad Rates Skyrocket: Double-Digit Surge Expected

IPL 2026 Ad Rates Skyrocket: Double-Digit Surge Expected

11 Jan

•

Summary

IPL ad rates for 2026 are projected to climb 10-20% on linear and Smart TVs.
Advertisers may shift budgets to IPL from the T20 World Cup due to its appeal.
BFSI, auto, and real estate sectors are expected to fill sponsorship gaps.

IPL 2026 Ad Rates Skyrocket: Double-Digit Surge Expected

Advertising rates for the Indian Premier League (IPL) in 2026 are poised for a substantial increase, with experts forecasting a 10-20% rise for both traditional and Smart TV advertising. This surge is driven by the IPL's consistent popularity and its strategic timing during the summer months, making it a prime advertising property.

Brands are expected to divert advertising budgets towards the IPL, especially in light of potential advertiser pushback on aggressive pricing for preceding events like the ICC Men's T20 World Cup. The IPL's all-match relevance to the Indian audience, unlike some mixed-interest World Cup fixtures, solidifies its appeal. Additionally, innovative advertising packages across digital and TV platforms are anticipated to enhance return on investment for brands.