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McDonald's Fuels Howard Bison Athletics
23 Jul
Summary
- McDonald's and Howard University Athletics forge multi-year partnership.
- Local McDonald's owner-operators from D.C. area will participate.
- Mentorship opportunities to support student-athletes are included.
Howard University Athletics has officially partnered with McDonald's in a multi-year sponsorship deal that began July 1, 2026. This collaboration brings together a prominent Historically Black Colleges and Universities (HBCU) athletic program with local McDonald's owner-operators across the Greater Washington, D.C., Baltimore, and Eastern Shore regions.
The sponsorship establishes McDonald's as an official corporate sponsor, ensuring their presence at Howard University athletic games and events throughout the academic year. Beyond game-day branding, the partnership is set to offer valuable mentorship opportunities designed to support Bison student-athletes in their personal and professional development.
This strategic alliance with a globally recognized brand like McDonald's strengthens Howard Athletics' market presence. Both organizations have emphasized their shared commitment to community engagement and the development of student-athletes, fostering a relationship that extends to local business owners and community leaders.
