Home / Sports / Kaur's CREX Deal: A Winning Streak Continues
Kaur's CREX Deal: A Winning Streak Continues
17 Sep
Summary
- Harmanpreet Kaur and CREX renew partnership for third consecutive time.
- The extended collaboration is effective until August 10, 2026.
- CREX aims to deepen fan engagement and visibility for women's cricket.
Indian cricketer Harmanpreet Kaur has renewed her partnership with the cricket platform CREX for a third consecutive time. This extended collaboration, effective from August 10, 2026, underscores the increasing audience and fan base for women's cricket. CREX intends to leverage this association to enhance engagement between players and fans of the women's game.
Kaur will be featured across CREX's digital campaigns, fan engagement activities, and branded content throughout the upcoming season. This partnership is part of CREX's wider initiative to promote women's cricket, with the platform enhancing its coverage through dedicated live scores, commentary, and interactive fan experiences. The goal is to elevate women's cricket to the same level of visibility as major cricketing events.
The CEO of CREX stated that the continued association with Kaur reflects their commitment to women's cricket and her significant influence in the sport. Kaur expressed her enthusiasm for continuing a partnership built on shared values and a passion for cricket, noting CREX's consistent support for women's cricket and its role in connecting fans with players' journeys.
This renewed partnership positions Kaur at the forefront of CREX's efforts to foster fan engagement in women's cricket. As the sport continues its growth phase, CREX is strategically focusing on maintaining a strong connection with its audience by keeping a prominent figure like Kaur involved. The ongoing collaboration emphasizes CREX's strategy of spotlighting women's cricket and sustaining conversations around it.
