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Haaland's US Fame Rivals Kelce's Swift Effect
10 Jul
Summary
- Erling Haaland's US popularity is likened to Travis Kelce's post-Taylor Swift fame.
- Haaland has scored seven goals in five games for Norway at the World Cup.
- He has gone viral for his 'side quests' and cultural moments in the US.
Erling Haaland's influence extends beyond the pitch, with his popularity in the United States soaring during the 2026 World Cup. His rising stardom is being compared to the fame Travis Kelce experienced after his relationship with Taylor Swift began.
Haaland has been a dominant force for Norway, netting seven goals in five games and leading his team to the quarter-finals. Off the field, he has become a viral sensation for his "side quests" and cultural interactions across the US.
His embrace of American culture, including wearing cowboy hats and boots, and participating in the 'Viking Row' celebration, has endeared him to the public. Haaland has even received an invitation to appear on "The Tonight Show Starring Jimmy Fallon."
Football journalist Sam Lee noted that social media algorithms are prioritizing Haaland content due to high demand, likening the situation to Kelce's heightened fame after his Super Bowl win. While Kelce's fame, tied to America's most popular sport and marriage to Swift, may be unmatched, Haaland's global profile has undeniably grown.
Norway's next challenge is a quarter-final match against England on Saturday, presenting another opportunity for Haaland to further expand his fanbase.
