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Haaland Sues Airline for Exploiting Image

2 Oct

Summary

Erling Haaland has filed a lawsuit against Norwegian Air Shuttle.
The suit alleges unlawful commercial exploitation of his image.
A court hearing is scheduled for October 9.

Norwegian football sensation Erling Haaland has commenced legal action against the airline Norwegian Air Shuttle ASA. This significant development follows the recent World Cup, with proceedings formally initiated via a summons to the Oslo District Court. The Manchester City forward, represented by law firm Schjodt and British firm York Promotions Ltd, alleges that the carrier unlawfully leveraged his commercial image and registered trademarks.

Specifically, the lawsuit contends that Norwegian Air Shuttle exploited Haaland's likeness to market airline tickets during the World Cup tournament. A crucial court-led video planning hearing is scheduled to take place on Friday, October 9, to address the matter. This legal battle highlights the increasing scrutiny over the commercial use of athletes' images and brands.

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