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Grammy Winner Bad Bunny to Headline Super Bowl LX Halftime Show
29 Sep
Summary
- Bad Bunny announced as 2025 Super Bowl halftime performer
- Skipping US tour stops in 2025 due to ICE raid concerns
- Co-founded sports marketing agency, co-owns Puerto Rico basketball team

In a major announcement, the NFL has revealed that three-time Grammy Award winner Bad Bunny will headline the halftime show at Super Bowl LX, set to take place in 2025. The Puerto Rican artist, whose full name is Benito Antonio Martínez Ocasio, has been making waves in the music industry and beyond.
Bad Bunny's involvement in the sports world is also noteworthy. He co-founded Rimas Sports, a sports marketing agency that has secured deals with prominent baseball players like Ronald Acuña Jr. and Fernando Tatis Jr. However, the agency has faced some controversy, with penalties from the MLB Players Association last year for rule violations in player recruitment.
Additionally, in 2021, Bad Bunny was announced as the co-owner of Los Cangrejeros de Santurce, a basketball team in his native Puerto Rico. The artist, who is a lifelong fan of professional wrestling, has also been involved with the WWE since 2021.
Interestingly, Bad Bunny has decided to exclude the United States from his upcoming 2025 tour, citing concerns over potential raids by U.S. Immigration and Customs Enforcement (ICE) at concert venues. This decision highlights the artist's awareness of the political climate and his desire to prioritize the safety of his fans.
As the world eagerly awaits the 2025 Super Bowl halftime show, Bad Bunny's selection is sure to bring a unique and captivating performance to the global stage.