Golf Simulators Go Big: $530M Full Swing Acquisition

Versant, the parent company of Golf Channel, has announced its intent to acquire Full Swing, a prominent golf simulator manufacturer, in a deal valued at $530 million. This acquisition marks a significant expansion for Versant within the golf technology market.

Full Swing's technology is central to TGL, the indoor golf league co-founded by Tiger Woods and Rory McIlroy. Woods, who initially invested in Full Swing in 2015 and serves as an ambassador, holds an estimated ownership stake of 1% to 2%. This stake is now valued at approximately $10.6 million based on the acquisition price. Despite being a minority shareholder, Woods has maintained a notable influence on the company's direction and product development.

Bruin Capital, led by George Pyne, is selling Full Swing, having originally purchased it for $160 million in 2021. The transaction is anticipated to be finalized by the end of the current year. Full Swing, founded in 1986 and based in Carlsbad, California, has undergone several ownership changes, with various private equity firms and investment groups involved over the years.

The company offers simulators and launch monitors for commercial and at-home use, with simulator kits starting between $11,500 and $15,000. Its technology also extends to other sports, including baseball. Full Swing also boasts endorsement deals with prominent golfers like Jordan Spieth and Jon Rahm, as well as athletes from other sports, such as Patrick Mahomes and Steph Curry.