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Football Pauses for Life-Saving Check
22 Apr
Summary
- A campaign used football's VAR checks to promote self-checks.
- Bally Bet donated £10,000 to The OddBalls Foundation.
- Checking oneself for testicular cancer takes only 30 seconds.
During Testicular Cancer Awareness Month, Bally Bet initiated the 'Check Your Bally's' campaign. This drive strategically employed football's natural pauses, such as VAR interventions, to encourage men to perform self-checks. Familiar moments from matches, like Arsenal's clash with Manchester City and a disputed penalty in the Merseyside derby, were leveraged to drive awareness off the pitch.
These key on-pitch decisions facilitated a £10,000 donation from Bally Bet to The OddBalls Foundation. This contribution supports the foundation's efforts in raising awareness and encouraging men to prioritize their health. Former footballer Jeff Lansbury, who has battled testicular cancer, praised the campaign's ingenuity in using universally noticed VAR checks as a reminder for personal health actions, highlighting the simplicity and life-saving potential of a brief self-examination.
