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Coach Becomes Mentor: Football Tackles Boys' Mental Health
10 Jun
Summary
- Coaches increasingly mentor boys on mental health due to online pressures.
- 71% of boys feel overwhelmed by online pressures, research shows.
- Football is a trusted space for boys to open up and find role models.

Youth football coaches are increasingly acting as mentors, supporting young boys with mental health challenges exacerbated by social media and damaging online stereotypes. Josh Paul, founder of Fit 4 Football, notes that boys arrive at training sessions anxious and lacking confidence due to harmful online content.
Recent research by EE reveals that 42% of boys aged 11-16 encounter messages encouraging them to suppress emotions, while 71% feel overwhelmed by online pressures. Football is highlighted as one of the few environments where boys feel comfortable discussing personal issues, with 78% of coaches reporting confidences from players.
This shift reflects a broader societal change, where football communities provide a positive counter-influence to harmful online content. EE's "Yes Boys" campaign, launched ahead of the summer tournament, aims to equip parents, coaches, and young people with skills to navigate online pressures through initiatives like the Mentor Badge.
Experts emphasize that coaches don't need to be therapists; simply providing a safe, non-judgmental space for listening and fostering a sense of belonging is crucial. The influence of coaches on boys' understanding of masculinity is often seen as greater than that of the internet, underscoring the importance of these offline interactions.