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Flash Sports Launches Cricket App for Fans
16 Jul
Summary
- Flash Sports & Media Holdings launched FLASHSM mobile app.
- App offers live cricket streaming and fan engagement.
- FLASHSM is initially available in North America.

Flash Sports & Media Holdings, Inc. has officially launched "FLASHSM," a new mobile application aimed at cricket fans. This direct-to-consumer platform offers live match streaming, highlights, scores, and interactive features like predictions and fan rewards.
The app leverages the company's broadcast capabilities and existing relationships with cricket leagues, including the Lanka Premier League. FLASHSM is now available in North America through its website and the Google Play store.
This strategic move by Flash Sports & Media Holdings is designed to deepen fan engagement and create new revenue streams through sponsorships and subscriptions. The company anticipates further features and market expansions in the coming months.